This guide provides some simple tips on how to build a marketing plan that uses a variety of communication channels to reach and influence your target audience.
Watch the video: Pre-marketing your exhibition presence
PR can greatly enhance your marketing campaigns. Where marketing is focused on promoting your products and services, ultimately leading to sales, PR is more focused on get ting you seen as a trusted, reputable brand. And as your brand’s reputation grows, you’ll see that your sales take an upturn too.
Build solid interest – Use your customer knowledge gained from conversations at the show or from your first follow-up email to make the content relevant.
How to use social media before, during and after the event
Post frequent updates about what’s happening during the event, including photos and short video clips. Invite people to tag themselves in your photos and to upload their own photos to your Facebook wall. Keep up with the conversations; after each event, speaker, or interesting discussion, tweet your comments using relevant hashtags.
Meet face to face with event visitors you’ve talked to through social media. They’re likely to be your most engaged customers and prospects.