Hero Image logistics of exhibit


One of the most important resources you’ll need leading up to the show is your exhibitor manual, which can be found in the Exhibitor Zone via the show website.

It identifies build-up and break-down times, official contractor details, and more. You’ll be emailed your own login details as soon as the Exhibitor Zone goes live. Or if you book when the Exhibitor Zone is already live, you’ll receive your login details within 48 hours of sending us your contract. This guide is designed to help make sure that every important operational action is taken at the right time, so that you’re free to focus on the key aspect of exhibiting – using the show as a catalyst to develop stronger relationships with customers and to start engaging with prospects.


Set your objectives

It’s important to get a firm idea of what you’re hoping to achieve from your exhibition early on so you have a clear idea of your requirements; e.g. whether you need a shell scheme or space-only stand, how many electrical ports you’ll need, etc.

You can then put all efforts towards achieving your objectives leading up to the show. It’s fine to have more than one objective – but make sure that you concentrate on what really matters, and don’t overstretch your team by trying to achieve too much.

Shell Scheme

Gives you more time to organise other aspects of your exhibition, as we take care of your stand’s structure for you. We’ll provide the carpet, walls and a fascia board, and you’ll just need to add the finishing touches. Our highly experienced official contractor, GES – whose contact details can be found on the ‘Contractors’ page of your exhibitor manual – will be more than happy to give you a range of solutions to enhance your shell scheme

Space only

Show your brand’s personality by designing a truly unique stand. You’ll have full access to GES, who’ll assign a project manager from their Design & Build team to build a bespoke stand solution that’s in line with your objectives and a true reflection of your brand. Alternatively, you’re welcome to source your own supplier.


Please refer to your exhibitor manual for order forms, and tick everything off the checklist in the Exhibitor Zone that’s relevant to you.

There are four forms that are essential for all exhibitors: Health & Safety, Badges, Vehicle ID Pass and Shell Scheme/Space Only. Additional forms could be required depending on your specific needs.

Shell scheme

Fill out the form to confirm your specific requirements for your stand – e.g. the name to be placed on your stand’s fascia board – and return it to the contractor.


Space only

Send your stand plans off for approval by our official par tners, Essential Events. Their contact details can be found on the ‘Contractors’ page of your exhibitor manual.



You’re welcome to bring any of your own furniture to your stand. However, it can be easier to hire furniture from our contractor GES. By hiring early, you’ll have a greater choice of items and more opportunities to save money.


Once you’ve decided what you need, GES will ensure that your electrics comply with regulations. It’s important to think about your requirements in advance to take advantage of the ‘early-bird’ discounts available to you and avoid any late-entry penalties.

Sound and Vision

AV equipment is an exciting, visual way to attract visitors to your stand and to show them what your brand is about.


Transport & Logistics

Whether you need transport, lifting services, onsite storage, couriers, customs clearance, or overseas forwarding, make sure you book in good time. Download, print and use a Vehicle ID Pass – found in your exhibitor manual, under ‘Forms’ – for any vehicle

Health and Safety

It’s vital that you complete your health & safety form in your exhibitor manual and carry out a risk assessment. If you are unsure what to consider when carrying out a risk assessment, please refer to the guides available in the exhibitor manual. If still in doubt , contact us.

Your Exhibitor Badges:

Every member of staff working on your stand requires an exhibitor badge – register online for badges via the ‘Forms’ section of the manual. They should be worn at all times so your visitors can readily identify you and your team.


IT Equipment & Internet

Most of our venues provide free public Wi-Fi, which can be shared by everyone at the exhibition. If you need a faster, more reliable service, you can order a hard-wire connection through our contractors, which can be found on the ‘Contractors’ page of your manual.

Waste, Water and Other Services

Depending on your needs and products, you may benefit from connecting utilities to your stand. Most needs can be met given enough
notice and detailed plans, so it’s important that you let the contractors know as soon as you have identified what you need.
Download this step-by-step guide (ENGLISH PDF)

Download this step-by-step guide (ENGLISH PDF)

Download this step-by-step guide (GERMAN PDF)

Download this step-by-step guide (GERMAN PDF)

Who are Ascential assist?

Ascential Assist are a dedicated team of customer service representatives devoted to helping our exhibitors with their questions or queries in order to get the most out of their Ascential show experience.

Contact us