Set SMART objectives, agree budgets and book your space.
BEFORE THE EVENT
4 months to go
Design a stand that will show what you offer, and start promoting your presence at the show to attract the visitors you want to meet.
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4 weeks to go
Star t scheduling on-stand meetings, and increase promotional efforts to get visitors to your stand.
1 week to go
Brief your team, and have everyone rehearse their role in making the exhibition a success.
AFTER THE EVENT
1 week after
1 month after
Wrap up all costs, leads and action points.